CS203 Lecture Notes - Lecture 7: Commodity Fetishism, Commodification, Labour Power
25 May 2016
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Document Summary
Commodification: political economy, commodification, the audience commodity, commodity fetishism, free labour. Concepts arise from (intellectual) traditions schools of thought. Political economy is an intellectual tradition, bound with marxism. Tradition body of academic writing, community of scholars sharing research interests, vocabulary (lexicon) and assumptions. Traditions often have different points of emphasis. Political economy examines the interplay of wealth, power, and communication. Easier to imagine the end of the world, than it is to imagine the end of capitalism (marxist saying) Capitalism is entirely oriented to production for the market with the purpose of making a profit (slater and tonkiss, 2001, 21) Profit rests on the commodity (at theoretical level) the cell" of capitalist accumulation (profit making) Commodification a process of converting objects or activities into things or service that are bought and sold. Process of transforming use values into exchange values (mosco, 2009, Use values satisfying a human want or need: nutrition, shelter, pleasure, fun, love, etc.
