CS260 Lecture 1: Class 1 FALL
9 Aug 2018
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Document Summary
Products- how media is bought and sold and how money is made- consumer revenue and advertising revenue- direct sales and indirect sales- buying a book vs. cable package (advertising in the shows makes revenues for networks) Complexities of production- unique aspects of companies or times. Challenges of production- usually lack of funding. Transformation in environments- policy is intend to anticipate any change in the media environment and the important role of media as a means of communication for society. National interest- strong thriving sovereign media industries- de ne ourselves just as much in out media work as we do w borders, military, etc. Fostering national unity- share canadian stories, enhance canadian identities and all canadians should be included. Encourages economic growth- create industries w jobs, be able to create high quality media products which we can export and make pro ts from abroad. John foote- 3 objectives to think about and make goals of media policy in canada.
