ENTR200 Lecture Notes - Lecture 11: World Health Organization, Joseph Schumpeter, Pricing Strategies
Document Summary
Idea: provide loyalty programs for businesses called sweet tooth. Shut down the consulting side of the business, focused on sweet tooth. Sold licensing of software, converted to subscriptions, and expanded market. Not every business should have a loyalty program, every business should have a plan to keep customers coming and happy. May 2017, rebranded to smile. io, who knows where we are going in the future. We think the market will do this, lets do this to compliment it: set aggressive growth targets, needed proactive approach to meet targets. Mostly inbound, getting people to contact us. Producing really engaging content where people searching for solution they will find it. Ambassadors, taking their product and reselling it to their clients. Have 2 call to actions for different size people (catering sales process to different markets) Massive retailer, don"t just click and sign up, go through contract/sales process.
