ENTR200 Lecture Notes - Lecture 21: Downside Risk, Visual Concepts, Weight Loss
Document Summary
Vs. chasing a predicted or expected upside: working with partners who are willing to make commitments with you gives you more control than predicting based on indirect market research. Vs. analyzing and trying to get one up on a competitor: being flexible and embracing surprises that come along gives you more control in an uncertain environment than trying to follow a pre-defined plan. If you are trying to avoid and overcome surprises this is when you are less likely to do well. Perceptions of control: people"s motivation to participate in action depends on their perceptions of the controllability of situation. This is the importance of creativity, because the more creative we are the more likely we are able to see people thing etc. If you feel like things are outside of your control, then you do not get to uncover the outside control they can use.
