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GG394 (14)
Lecture

GG394 - Geography of Tourism Marketing.docx

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Department
Geography
Course
GG394
Professor
Barbara Carmichael
Semester
Fall

Description
GG394- Geography of Tourism Marketing Six Marketing Fundamentals  Satisfying customer needs and wants  Continuous nature of marketing  Sequential steps in marketing  Key role of marketing research  Interdependence of hospitality and travel organizations  Organization wide and multi department Marketing Definition (Middleton)  Marketing is a continuous sequential proves which management plans, researches, implements, controls and evaluates activities designed to satisfy both customer needs and wants and their own organizational objectives Tourism Marketing Definition  Marketing is the “management philosophy which in the light of tourism demand, makes it possible through research, forecasting and selection to place tourism products on the market most in line with the organization’s purpose, for the greatest benefit”. Mill and Morrison 1985, p.358 Marketing Management
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