GS101 Lecture Notes - Virtual Community, News Corporation, Mcdonaldization

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Are these pieces of technology actually changing culture (iphone, itunes, ipods, iclicker) What does the i mean (maybe identity). Language, communication, clothes, popular music/ culture/ food, secular worlds/ morals/ values. Extended to, or affecting the entire world or all within the world. Steger in chapter 5-exploding cultural interconnectedness and interdependencies with the use of technology- images and the idea spread faster and wider. Three important themes: tension between sameness and difference, role of transnational media in pop culture, globalization of languages. If you lose the ability to use you language, do you lose you culture. Media- in 2006, 8 conglomerates owned 2/3 of communication industry revenue. It is an oligopoly (ruled by few people) Barber calls it infotainment telesector - very well know commentator for globalization. Newscorp, google, microsoft, disney, yahoo, aol (time warner), viacom. Asia is the biggest use of internet use (44%). Technology had changed culture- how and why we talk about.

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