HR100 Lecture Notes - Lecture 20: Branded Content
28 Oct 2020
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Hr100 lecture 20: contests: send out free products to influencers so they can organise a giveaway contest. This is an excellent tactic to engage a new audience and can help you gain new followers to raise brand awareness. It could also help build buzz around a new product: reviews: you could also have influencers review your products so their followers can make an informed decision when buying from you. Make sure the review is as honest as possible so you can win the trust of your target audience. This form of a campaign is perfect for those who wish to raise brand awareness, build trust, and drive conversions: branded content: you can also feature influencers in your branded content to give the content a little extra push. The content will be created and published by you but involve influencers. For instance, have an influencer create something using your product or participate in your storytelling.
