HR100 Lecture Notes - Lecture 19: Influencer Marketing
28 Oct 2020
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Document Summary
Here are some other points to jump-start your campaign in instagram influence marketing: instagram influencer costs vary. It"s essential to understand that the cost of working with influencers will vary according to the influencer"s follower size. Influencers charge more as their audience size increases - understandable. According to various findings, a good guideline for instagram influencer marketing is ,000 for every 100,000 followers (or simplified to for every 1,000 followers). However, there are many micro-influencers still willing to exchange free products for promotion. As most people have more followers than the amount of engagement they receive per post, you"ll generally pay more for each engagement than each follower. To put that into figures, you"re roughly paying around sh. 25 to sh. 75 per average post engagement (or to per 1,000 engagement). That means that if the influencer usually gets 1,000 engagement for each post, you"ll want to pay them about to .
