KP290 Lecture Notes - Lecture 14: Umbrella Term, Social Desirability Bias
21 Feb 2017
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Conducts the study in a natural setting. Discover meaning and interpret phenomena in people"s lives. E. g. , transition to wlu; parents of children with cancer; outdoor activity; hockey culture. Goal is to describe subject"s lived experiences. Look for examples of themes for why people don"t exercise. Procedures in qualitative research: define the problem, ponder interesting or curious phenomenon, formulate questions and theoretical framework. What, why and how questions: select the sample. Depends on i. what you want to know ii. purpose of the study iii. what will be useful iv. available time and resources v. who will have credibility: collect the data. Closed, fixed response interview: format of interviews: Using technology: i. telephone, video skype, messenger, text, facetime: things to ask: Able to really understand what a person is experiencing: disadvantages: Time consuming for researcher and participant: advantages: i. focus groups, a small group of people who are interviewed at the same time, used in marketing research, entertainment, advantages:
