PO217 Lecture Notes - Lecture 11: Quasi, Social Desirability Bias, Leading Question
Document Summary
Give respondents a useful checklist of possibilities. Help people who are not very articulate to express an opinion. Leave little to the discretion of the interviewer. Easy to code, process, and analyze the responses. My prompt people to answer even though they do not have an opinion. May channel people"s thinking, producing responses that do not really reflect their opinion. May result in a loss of rapport with respondents. Open-ended questions avoid the disadvantages of close-ended questions. Open-ended questions provide rich contextual material, often of unexpected nature. Open-ended questions are easy to ask- but they are difficult to answer aqnd still more difficult to analyze. Take up more interviewing time and impose a heavier burden on the interviewer. Increase the possibility of interviewer/researcher bias (interviewer paraphrasing/ researcher coding) Respondents may give answers that are irrelevant. Question sequence is just as important as questions wording. The order in which questions are asked can affect the responses that are given:
