PO264 Lecture Notes - Lecture 4: Media Bias
Document Summary
The media: a medium of mass communication. The media: print media (newspapers, magazines, broadcast media (tv, film, radio, electronic/digital media (the internet, social media, podcasts, digital versions of print media) Its central goals are almost non-political: to generate revenue, to entertain, to inform. The media"s role in the public policy process. Information gathering and dissemination: transmitting information from the government to the public and vice versa, agenda setting, selecting issues for public debate and discussion, priming/framing, deciding how to present issues for public debate and discussion, policy evaluation. Identifying the appropriate basis for policy evaluation: drawing the public attention to good and bad policy consequences/policy winners and policy.
