PS102 Lecture Notes - Lecture 64: Social Cognition, Social Forces

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Social forces the powers of conformity and obedience. Social relations group dynamics, helping behaviour, aggression, Social functioning social neuroscience and the role of the brain. Social psychology seeks to understand, explain, and predict how people"s thoughts, feelings, and behaviours are influenced by the actual, imagined, or implied presence of others. It is not so much the kind of person a man is, as the kind of situation in which he finds himself that determines how he will act. (milgram, 2004) Social cognition - how people perceive, interpret, and categorize their own and others" social behaviour. Attitudes - relatively stable and enduring evaluations of things and people. The affective component how we feel toward the object. The behavioural component how we behave toward the object. The cognitive component what we believe about the object. Beliefs develop early through socialization by parents, peers, media, and teachers.

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