SY101 Lecture Notes - Lecture 12: Cultural Studies, Internet In Canada, Quebecor
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The average canadian spends: more than 3 hours a day watching television, over 2 hours listening to the radio, slightly under 1 hour reading magazines, newspapers, and books. Television has transformed the world into an interconnected tribe. Mass media are: print, radio, television, and other communicaion technologies. Mass implies that the media reach many people. Media signiies that the communicaion does not take place directly through face-to-face interacion. Three main factors (religious) the protestant reformaion (poliical) democraic movements (economic) capitalist industrializaion. Europe: the bible became the irst mass media product-enabled by johann. Needed rapid means of communicaion for eicient business. Mass media was also a major proit industry. Funcions of the mass media: coordinaing the operaion of industrial and posindustrial socieies, socializaion transmission of norms, values, and culture, social control ensure conformity, provide entertainment. Funcionalism exaggerates the degree to which the mass media serve the interests of the enire society.