ADMS 2511 Lecture Notes - Internet Relay Chat, Microsoft Sharepoint Workspace, Short Message Service

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blushelk242

29 Sep 2012

School

York University

Department

Administrative Studies

Course

ADMS 2511

Professor

Hila Cohen

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Document Summary

Search engine: computer program that searches for specific information, by keywords, and reports the results. Metasearch engine: type of search engine that searches several engines at once and integrates the various findings to answer queries posted by users. Web based, personalized gateway to information and knowledge that provides relevant information from different it systems and the internet using advanced search and indexing techniques. Commerical (public) portals: a website that offers fairly routine content for diverse audiences; offers customization only at the user interface. Affinity portals: website offering a single point of entry to an entire community of people with affiliated interests. Corporate portals: personalized, single point of access through a web browser to critical business information located inside and outside of an organization. Also known as enterprise portals, information portals, or enterprise information portals. Indursty wide portal: web portal serving an entire industry. Mobile portal: a portal that aggregates and provides content and services for mobile users.

Related Questions

Research at least five areas of publicly available information (such as the Dow Jones or top search engine results) that help to establish the health and public image of a company.

Propose a web-based information system that will interface with this information (for example via RSS feed) and display current details on these areas to an executive; include in your description how each item is relevant to the health of the business.

The information presented on the output screen should be succinct and light on technical detail.

Business abbreviations (such as stocks) are perfectly acceptable as raw data.

Ideally, these categories would all be visible on a single monitor screen without scrolling (if they are articles, then just the headline as a clickable link would be sufficient).

Suggest at least two ways in which this system might be useful.

What is your opinion of companies like Google that gather information about your browsing patterns? What advantages and drawbacks does this pose for consumers? If you were a business owner, what kinds of information would you gather on your customers and how would you use it? What are the legal and ethical issues of using internet search engines?

Discussion â Media

Companies around the globe are using social media to connect with their customers.

Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:

â¢For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.

â¢Provide specific examples of products that lend themselves more to social networks than to search engine advertising.

â¢Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.

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ADMS 2511 Lecture Notes - Internet Relay Chat, Microsoft Sharepoint Workspace, Short Message Service

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