ADMS 4900 Lecture Notes - Lecture 3: Human Resource Management, Delivery (Commerce), Swot Analysis

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Chapter 3: analyzing the internal environment of the firm. Value chain analysis: value-chain analysis views the organization as a sequential process of value-creating activities. Primary activities: five generic categories of primary activities are involved in competing in any industry, inbound logistics: are primarily associated with receiving, storing, and distributing inputs to the product. They include material handling, warehousing, inventory control, vehicle scheduling, and return to suppliers. Just-in-time (jit) inventory systems were designed to achieve efficient inbound logistics: operations: encompass all activities associated with transforming inputs into the final product and include machining, packaging, assembly, testing, printing, and facility operations. Creating environmentally friendly manufacturing is one way a firm can use operations to achieve competitive advantage: outbound logistics: the activities of outbound logistics are associated with collecting, storing, and distributing the product or service to buyers. They include market research, consumer analysis, advertising, promotion, sales force, channel selection, channel relationships, and pricing.

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