ADMS 1000 Lecture Notes - Lecture 8: Wdve, Franchising, Economic Union

• School: York University
• Department: Administrative Studies
• Course: ADMS 1000
• Professor: Shahab Modirmassihai

Document Summary

Identify factors that have encouraged the globalization of business. Describe the central channels or forms of global business activity. Discuss the importance & consequences of multinational and borderless corporations. Explain the purpose of protectionism and its relationship w/international trade. Discuss the implication of nafta for canada and the canadian business environment. Globalization is a process involving the integration of world markets notion that consumer preferences are converging around the world (e. g. product made my mcdonalds, nike) Pull factors = internal motivating factors for a business to go global. Foreign consumers (-) effects downturns in demand for the business"s product of service: obtaining needed resources. Engage in global business activity to obtain resources either unavailable or too costly in domestic border. Consider the markets beyond domestic borders = new and potentially untapped market opportunities. Not only compete against domestic competitors, but foreign competitors. The drive to go global may be a response to competitors" actions.