ADMS 1000 Lecture Notes - Lecture 1: Steve Easterbrook, Dow Jones Industrial Average, Mcmuffin

• School: York University
• Department: Administrative Studies
• Course: ADMS 1000
• Professor: Peter Modir

Document Summary

Steve easterbrook was behind the counter at one of north america"s first two standalone. Mccaf restaurants in downtown toronto, watching intently as line cooks prepared egg. The ceo of mcdonald"s corp. was clearly pleased: Unlike the years-long struggle in its u. s. unit, the canadian division of mcdonald"s has performed well in the past seven years, tripling its coffee sales, and this country remains one of the fast- food giant"s top-performing global markets. The new mccaf is a departure from a regular mcdonald"s. It"s bright and airy with abundant white tile and modern fixtures as opposed to the cozy functionality of its revamped canadian restaurants. But its menu is the real standout: it serves the iconic egg. Mcmuffin sandwich and other breakfast items all day long, as well as baked goods, a range of trendy non-mcdonald"s salads such as kale and brussels sprouts with mixed veggies, and sandwiches on artisanal bread.