ADMS 1010 Lecture Notes - Lecture 8: Regis Mckenna, Naomi Klein, No Logo
2 Apr 2019
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Adms 1010, exploring the functions of business november 9, 2018. She says that the old strategies are very slow, unresponsive, and turf-ridden . The key to successful marketing is being customer driven she says, many companies around the world are entering the competitive market, and each of them have different products, and approaches which can serve as an alternative to your product. It is essential for a company to work around the customer which emphasizes interactivity, connectivity, and creativity and give them the best experience, so the customer keeps on returning in the future. In the article no logo by naomi klein, she has a very different approach when compare to that of mckenna"s. She says that upon reflecting on recent historic events and how some companies achieved their success was simply through their image, klein in her article says,
