ADMS 2200 Lecture Notes - Lecture 2: Virgin Galactic, Pricing Strategies, Strategic Planning

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Andreas Strebinger

Document Summary

Marketers face strategic questions every day planning strategy is a critical part of the job. The marketplace changes continually in response to changes in consumer tastes and expectations, technological developments, competitors" actions, economic trends, and political and legal events, as well as product innovations and pressures from suppliers and distributors. Although the causes of these changes often lie outside a marketer"s control, effective planning can anticipate many of the changes. Marketing planning identifies the markets a company can best serve as well as the most appropriate mix of approaches to satisfy the customers in those markets. Read google"s strategic plan: recovering from a hiccup . Google lost a net 7bn with motorola purchase in 2012 and sale to lenovo in 2014. But google could not extract the value expected from these patents and the initial value of patents was estimated to be just 5. 5bn. Additionally, google faced problems with samsung who was reported to consider dropping android.