ADMS 2200 Lecture Notes - Lecture 10: Consumer Behaviour, Chinese Canadians, Cognitive Dissonance

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: 5624

Document Summary

*marketers (cid:449)ho pla(cid:374) to su(cid:272)(cid:272)eed (cid:449)ith today"s (cid:272)o(cid:374)su(cid:373)ers (cid:374)eed to u(cid:374)dersta(cid:374)d ho(cid:449) their pote(cid:374)tial (cid:373)arket behaves. Marketers borrow from the sciences of psychology and sociology. The relationship states that b = f(p, e). Behaviour (b) is a function (f) of the interactions of personal influences (p) and pressures exerted by outside environmental forces (e). In this sense, behaviour is a function of both interpersonal influences (culture, friends, classmates, coworkers, and relatives) and personal factors (attitude, learning, and perception). The consumer decision process: this model shows how we make purchase decisions and what influences those decisions, the interpersonal factors of culture, social, and family are important to our decision-making. Interpersonal dominants of consumer behaviour: every buying decision is influenced by external and internal factors often by what consumers believe others expect of them, cultural influences. The values, beliefs, preferences, and tastes handed down from one generation to the next.