ADMS 2200 Lecture Notes - Lecture 5: Selective Perception, Linkedin, Cognitive Dissonance

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Alexander Rusetski

Document Summary

Consumer behaviour: the process through which the ultimate buyer makes purchase decisions. =>marketers borrow from the sciences of psychology and sociology. The relationship states that b = f(p, e). Behaviour (b) is a function (f) of the interactions of personal influences (p) and pressures exerted by outside environmental forces (e). In this sense, behaviour is a function of both interpersonal influences (culture, friends, classmates, coworkers, and relatives) and personal factors (attitude, learning, and perception). Three broad categories of interpersonal influences on consumer behaviour: cultural, social, and family factors. Quebec is the largest french-speaking area in north america, but there are also pockets of french-speaking canadians across the country. The average age of the population of quebec is 41. 1, as opposed to the median age for canada at. The quebecois are brand loyal and prefer brands they consider as local: chinese canadians.