ADMS 2200 Lecture Notes - Lecture 12: Castlefield, The Roots, Old World Rom

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Elena Skliarenko

Document Summary

Roots is canada"s leading lifestyle brand known around the world for its quality leather goods, apparel, accessories and home furnishings. The roots global headquarters and design centre are in toronto at 1400 castlefield ave. The roots state-of-the-art leather goods factory is in toronto on caledonia road. Kowalewski family, famous for three generations of old-world craftsmanship. Our presentation focuses specifically on root watches and there are a few product lines and items needed to fulfill the needs of the market segment. For men, there is only so much jewelry you can wear in good taste, a nice watch is one of those few those things. The watches that we are targeting are expensive watches for men in age group of 20-29 which means most of them will be in the professional world. Expensive watches are considered as an investment at a professional level. They help you to gain respect from your colleagues and clients.