ADMS 2200 Lecture Notes - Lecture 1: Competitor Analysis

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ADMS 2200 Full Course Notes
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ADMS 2200 Full Course Notes
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Your group represents the marketing team for a company. The research and development team for the company has just designed a new product and has turned it over to your team to develop a marketing plan. The product that has been developed falls into the category of new to the world in other words nothing like this product exists now. The development team has already tested the product so your team can make the assumption that it works and that any technology needed for the product is available. Objectives: to develop skills needed to work as part of a team, to work through a project that is similar to what you would encounter in the real world, to develop communication skills both written and oral. Assignments: by the end of week two each team must have decided what the product or service is that you intend to market.

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