ADMS 2400 Lecture Notes - Lecture 5: Marketing Mix, Swot Analysis, E-Commerce
3 Sep 2015
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Document Summary
Rohit walia, monika patel, jason finegan, alex vysotskiy, Dreamgift caters to people who are seeking unique gift options for any special occasion. Established by three entrepreneurs, dreamgift is targeted towards affluent middle to upper class clientele. The company originated in toronto, ontario and the following marketing plan outlines the launch of our company, as well as the future expansion to ottawa, vancouver, Montreal and new york city of the company within the next 3 to 4 years. Dreamgift allows gift givers to bestow upon their recipients the privilege of real life experiences and the freedom of choice. It is unique in allowing recipients to choose a gift without fear of the receiver already having something similar. No other company is willing to offer customers the selection and excellence that dreamgift provides. Dreamgift experience packages deliver the element of surprise in gift giving that no other company can rival. Dreamgift was founded by dmitry zumberov, alexander martynov, and alexander.
