ADMS 3930 Lecture Notes - Lecture 4: Westjet, Air Canada

• School: York University
• Department: Administrative Studies
• Course: ADMS 3930
• Professor: Martin Stephanie

Document Summary

To combat the rapid decline in market share, air canada launched two new discount airlines to compete directly with westjet. Initially this enabled the troubled carrier to turn a profit, however the profits did not continue. Impede change and slow or prevent adaptation. For accomplishing a goal an action plan lists: Set distal (i. e. , long-term or primary) goals. Make adjustments in effort, direction, and strategies. Keep options open through small, simultaneous investment in many options or plans. Plans need to be continually tested, changed and improved. Encourages frequent reassessment and revision of goals. Brief, inspirational, clear, and consistent with company beliefs and values. Specific, unifying goal that stretches and challenges the organization and has a finish line and a timeframe. Aiming to achieve dramatic change to remain competitive. Specify how a company will use resources, budgets, and people to accomplish goals. Managers are reluctant to give employees feedback about their performance. Managers and employees sometimes have difficulty agreeing on goals.