ADMS 3930 Lecture Notes - Lecture 2: Market Environment, Tim Hortons, Punctuated Equilibrium

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Tim hortons is an icon of canadian fast food. Public focus on the problem of obesity, healthy eating, and carb-reduced diets. Increase in competition from the south with krispy kreme entering the market. The rate at (cid:449)hich a co(cid:373)pa(cid:374)y"s ge(cid:374)eral a(cid:374)d specific e(cid:374)(cid:448)ironments change. Companies cycle through stable and dynamic environments. The number of external factors in the environment that affect organizations. The degree to (cid:449)hi(cid:272)h a(cid:374) orga(cid:374)izatio(cid:374)"s e(cid:374)(cid:448)iro(cid:374)(cid:373)e(cid:374)t has a(cid:374) a(cid:271)u(cid:374)da(cid:374)(cid:272)e or s(cid:272)ar(cid:272)ity of critical organizational resources. How well managers can understand or predict the external changes and trends affecting their businesses. Future economic activity is difficult to predict. (cid:373)a(cid:374)agers" (cid:272)o(cid:374)fide(cid:374)(cid:272)e i(cid:374) the gro(cid:449)th of the e(cid:272)o(cid:374)o(cid:373)y. Technology is the knowledge, tools, and techniques used to transform inputs (raw materials, information, etc. ) into outputs (products and services) Technological changes can benefit or threaten businesses. Refers to the demographic characteristics and general behaviour, attitudes and beliefs of people in a particular society.

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