ECON 1010 Lecture Notes - Lecture 12: Perfect Competition, Marginal Revenue, Market Power

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The demand curve for an individual price-taking business in perfect competition is also a marginal revenue curve a horizontal line at the market price. In the market structure of perfect competition, each small, identical business is a price- taker. Because each business can sell as much output as it can produce at the market price, there is no need to lower price to sell more. Each business"s individual demand curve a horizontal line at the market price is also its marginal revenue curve. Because of diminishing marginal productivity, marginal costs increase as output increases, and the average total cost curve is u-shaped: a business"s total cost = Fixed costs do not change with quantity of output produced; include normal profits (compensation for a business owner"s time and money average profits in all industries) Variable costs change with changes in the quantity of output produced: total product total output labour produces when working with all fixed inputs.

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