ECON 3411 Lecture Notes - Lecture 3: Opportunity Cost

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Profits signal to resource holders where resources are most highly valued by society. Resources will flow into industries that are most highly valued by society. The five forces framework: figure 1-1 page 8. Incentives play an important role within the firm. Managers must understand the role incentives play in the organization. Constructing proper incentives will enhance productivity and profitability. Understand markets: t(cid:449)o sides to e(cid:448)er(cid:455) (cid:373)arket tra(cid:374)sa(cid:272)tio(cid:374): buyer (consumer). Seller (producer): bargai(cid:374)i(cid:374)g positio(cid:374) of (cid:272)o(cid:374)su(cid:373)ers a(cid:374)d producers is limited by three rivalries in economic transactions: consumer-producer rivalry. Producer-producer rivalry: go(cid:448)er(cid:374)(cid:373)e(cid:374)t a(cid:374)d the (cid:373)arket. The time value of money: ofte(cid:374) a gap e(cid:454)ists (cid:271)et(cid:449)ee(cid:374) the ti(cid:373)e (cid:449)he(cid:374) (cid:272)osts are borne and benefits received. Present value analysis: prese(cid:374)t (cid:448)alue of a si(cid:374)gle future (cid:448)alue the amount that would have to be invested today at the prevailing interest rate to generate the given future value:

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