FILM 1701 Lecture Notes - Lecture 11: No Logo
Document Summary
Advertising (cid:498)advertising is not just about giving consumers relevant information about the uses and qualities of something they are planning to purchase. (cid:499) Advertising has been around since ancient rome; merchants and artisans (page 186) have used signs to alert potential customers. Recently, almost one hundred percent of all revenue for radio and television broadcasting comes from advertising. Advertising and the end of the world. Weaf in new york city sold a fifteen-minute spot to the developer of an where they sold sixty-second spots to numerous sponsors and made many development, to produce advertising campaigns; media buying, to place ads. The first broadcast ad was believed to have come into radio in 1922 when. Not only does one have to pay for the production of the ad they also had to. The a. c. neilson company measures audience in many different ways. prices.
