HREQ 1040 Lecture Notes - Lecture 7: Consumerism, Gross Domestic Product, Planned Obsolescence

• School: York University
• Department: Human Rights and Equity Studies
• Course: HREQ 1040
• Professor: Claudio Colaguori

Document Summary

Cultivation analysis - sender sends messages out into society and it affects how people receive these mainstream methods; simply being a member of this culture, you receive a multiplicity of messages, cultivating you into this consumer culture. Dominant ideologies in our culture are persistent --> pertain to freedom; freedom of the consumer to choose brands, choosing by a voter for a leader to run their country. You cant fix something unless you identify what"s broken. Do not derive the bulk of your meaningfulness from what you own. Consumerism is tied to sexuality --> everyone is convinced that this is what we should aspire to (fancy car) The photographic image is an iconic object of power in our society. People take the illusion for the real. Obsession with the self --> before selfies the rich used to pay the poor to paint. It transforms social relations images of them to display their wealth.