HREQ 1040 Lecture Notes - Lecture 8: The Beauty Myth, Commodity Fetishism, Consumers Energy

• School: York University
• Department: Human Rights and Equity Studies
• Course: HREQ 1040
• Professor: Claudio Colaguori

Document Summary

John berger - ways of seeing - consumer culture is kept in motion by the discourse of. Media messages are powerful vs. limited effects (both problematic) - most valid cultivation analysis. Sender - message - culture - reader (either absorbs from culture or not) Power of ideology - dominant messages are consumer messages. P. 101 liberalism & democracy (theories) - dominant ideologies in our culture that persist over time. Social media doesn"t show awareness of political issues, social injustice and stuff doesn"t change. Cant x something until we identify whats broken. We"re all consumers - don"t let it de ne you. Needs vs. wants - all have genuine needs - struggle for recognition. Photographic image is an iconic object of power in our society - we"re obsessed with it. Began with european oil painting - take illusion for the real - shapes the way we interact with one another - transforms social relations.