HRM 3400 Lecture Notes - Lecture 7: Google Shopping, Target Corporation, Barcode
23 May 2018
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HRM 3400 Lecture 7 Notes – Couponing and Price Comparison
Introduction
Price Comparison
• A growing number of companies provide a mobile phone service that enables shoppers
to compare prices and products on the Web.
• Google Product Search works for iPhone and Android handsets.
• The shopper eters the ae of the produt ito the Google searh field ad liks “ee
“hoppig Results to display a list of suppliers ad pries.
• You can also request consumer reviews and technical specifications for a specific choice.
• Frucall allows users to enter the bar code of a product, and then it finds and displays the
best online prices for any product with that bar code.
• You can also read reviews or purchase the item immediately by clicking a button.
Couponing
• Shoppers can sign up with individual retailers to request that their coupons are sent
directly to their cell phone.
• Shoppers can also subscribe to mobile coupon aggregators such as 8coupons, Cellfire,
Yowza, and Zavers to receive promotions from many retailers.
• Mobile coupons are more likely to be redeemed (15–20 percent) than paper coupons
(less than 1 percent).
• Target was the first national retailer to offer a scannable mobile coupon program.
• After opting into this program (via m.target.com), shoppers receive a text message with
a link to a mobile Web page that contains multiple offers, all accessible under a single
bar code.
• They redeem the coupons by scanning the bar code displayed on their Web-enabled
phones at the checkout.
• Target customers can also use their mobile phones to access their Target Mobile
GiftCards, check product availability at various Target store locations, administer their
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