MKTG 2030 Lecture Notes - Lecture 3: Swot Analysis, Retail
15 Mar 2016
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Document Summary
Markeing: a business succeeds when they ofer customers something they value when their compeitors can not: don"t ask customers directly what their needs are because: They don"t actually know (ajay"s ex about survey from hotel) They have a deep understanding of customer needs. Successful companies go by ready, fire, aim, instead of ready, aim, fire because the companies who do the later usually just are stuck on aim. Markeing: a disciplined process that businesses use to solve business problems. *important - markeing process: understand, customers create, deliver, manage customer value. (yearly) Step 1: find out who your target market is and who is not, and which customers" needs to serve. Customer review means geing rid of old customers we don"t need, etc. Product mix review means innovaing and having new products. Always beter to focus on one market because you don"t want to spread yourself too thin; way beter to focus beter.
