MKTG 2030 Lecture Notes - Lecture 6: Whole Foods Market, Variety Store, Swot Analysis
Document Summary
New location -> only 0. 05% increase due to more convenient dollar stores locations, proably not worthwhile for us to establish new locations. Limited thread posed by dollar store market -> niche market. Never increased to 3% market share even with increased staple food offerings. Been increasing revenue by 1 2% per year. Already added speciality items, and increased the private label mix. Avg sale value per transaction at reed . 48 -> this is 18% higher than the national supermarket average. 40% shoppers made regular stock up trips once a week and 60% made regular fill-in trips (purchased 11 or less items) Pricing model -> high end, specials, everyday low. State the problem(s) faced by the company that draws on the situational analysis (beyond symptoms and superficial issues) On the assumption that the total market size remains unchanged, they need to increase sales by 95 million, thus reaching a sales target of 775 million for the upcoming year.
