MKTG 3100 Lecture Notes - Lecture 8: Contingency Table, Regression Analysis, Second Cup
3 Apr 2017
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Error, liability, validity, testing hypothesis, type 1 and 2 error. Tabulation: 2 different types: frequency and cross tabulation. Use best practices when setting up cross tabs. This is most frequent ignored thing in mr, ppl are more focused on regression analysis, cross . We use this most in mr than any other testing. Tabulation: the org of numerical results into tables with rows and where applicable columns. 1-way frequency tables refer to the frequency which respondent selected each answer in a single question w/pout incorporating results from other questions. Please select one only: dog, cat, both, or neither, ex: total participants: 143 (n, prefer dogs: 58, prefer cats: 42, both: 36, neither: 7. If you run and say 58 ppl like dogs, you don"t know what it means, relative to what? therefore put in percentages now you can say (58/143: 41%) this has new meaning relative to the whole.
