NATS 1505 Lecture 5: Lecture 5 NATS 1505
12 May 2017
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Document Summary
The biggest challenges we have is to figure out what information is real/fake/ or what information we can believe in. Technology has played a huge role in shifting who the gatekeepers of info are in the world today: cognitive cues are used every time we go online which cues a cognitive heuristic. Bandwagon-endorsement heuristic: a mental cue; interesting way to seek credibility, especially common with purchases made online- for eg. recommendations of. Intrusive heuristic: assess credibility by something that actually happened on the website. For eg. a website redirecting us to somewhere else, for eg. For eg. a website redirecting us to somewhere else, for eg. popups: or websites that ask to reveal more information than we would like. Coolness heuristic: based upon where we find the info for eg. a cool company etc influences our idea of credibility. Prominence heuristic: top searches etc, assessment of credibility- top 5 links, popularity not the same as credibility.
