PRWR 4800 Lecture Notes - Lecture 2: Serif, Frederic Goudy, Typography
13 Nov 2017
School
Department
Course
Professor
Document Summary
The process: as we saw last week, there is a double process, an iterative one, involved in writing and designing a document, 1. Rhetorical breakdown 1: de ning the parameters of the document, and drafting content. How will readers use it: 2. Rhetorical breakdown 2: creating a layout that focuses, maps, and clari es the text content for users. The essential thing: in essence you have two items to work with: Space: every choice is purposeful, communicate. Typography: a linear element: i am type! Through me, socrates and plato, chaucer and the bards become your faithful friends who ever surround and minister to you. I am the leaden army that conquers the world. #1: type and fonts only exist after the advent of movable type and the printing press 1450"s. Type as linear element: typography is visible language , in design terms, and in functional terms, type is de ned as a linear element.
