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PSYC 1010
Rebecca Jubis

PSYC 1010 REBECCA JUBIS Wednesday, November 7, 2012 SOCIAL BEHAVIOUR SOCIAL PSYCHOLOGY 1) SOCIAL COGNITION- the study of the way we perceive and evaluate others a) Making attributions b) The way we form attitudes 2) SOCIAL INFLUENCE- studies the way people influence each other’s behaviors and attitudes a) Obedience b) Helping behavior a) Obedience  Agreeing to someone else’s command or request by obeying the authority figure - Milgram- how far will people go to command to people’s requests? Studies became unethical  Ad put out in newspaper looking for participants on learning- teacher/leaner, learner was actor (electroshock experiment) 1) Remote Condition- 65% fully obedient 2) Voice Feedback- 62.5% fully obedient 3) Proximity- 40% fully obedient 4) Touch Proximity- 30% fully obedient 5) No Contact- 100% fully obedient 6) Experiment Proximity- dropped 65%-22% fully obedient 7) Co-Teacher- 10% fully obedient - Factors That Affect Willingness to Obey: 1) Social Norm- not breaking an agreement 2) Surveillance- teacher looking over 3) Buffer- separates teacher from learner; fewer the buffers, less likely the obedience 4) Responsibility- 93% fully obedient  Subject (teacher)- pull switch  Actor- delivers shock 5) Importance of Science- taken out of typical laboratory study, dropped 65%- 48% - Criticisms of Milgram’s Study  Exposed individuals to extreme stress  Why put people under stress, if real life doesn’t generalize natural day-to-day situations; upsets other’s that individuals are engaging in this kind of behaviour (controversy after results of study)- if situational pressures are there, anyone would obey orders to inflict harm Compliance  Agreeing to someone else’s command or request - Compliance Without Pressure 1) Foot in the Door Technique  People are more willing to comply with a larger request when they first agree to a smaller request o E.g. small request to drive to subway, then asking to be driven home 2) Door in the Face Technique  People are more likely to comply with a smaller request if they first turn down a larger one o E.g. extreme request to drive home, then just ask to be driven to subway 3) Low-Ball Technique  2 step technique where you get somebody to comply with a request but
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