PSYC 1010 Lecture : PSYC 1010 (JUBIS)- MEMORY.docx

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Rebecca Jubis

Document Summary

Evaluate situation you are in, predict behavior, establish different expectations. Internal (cognitive) and external (cause) factors are equally important in this perspective. Organisms have insight (don"t learn strictly through trial and error: the sudden understanding of how to solve a problem, a change in organization of a problem. Stress the s-r (stimulus response) relationship and say that it is stamped in" the brain. Decays it preserves information in original sensory form in a short time. The sensation of the stimulus lingers briefly after the stimulus has ended. More likely to pay attention to something that you are interested in. Iconic store; visual information (lasts a fraction of a second) Echoic store; auditory information (lasts 3-4 seconds) Contains information that you are consciously thinking of ( currently alive in memory) Can hold information for about 15-20 seconds. Limited capacity; it can hold 7+/- 2 items of information at one time.