PSYC 2120 Lecture Notes - Lecture 7: Deindividuation, Social Proof, Social Influence

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7 Apr 2016
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Deiniion a change in behavior or beliefs due to the real or imagined inluence of other people. Social norms the implicit or explicit rules a group has for the acceptable behaviors, values and beliefs of its members. Deiniion the nonconscious mimicry of the postures, mannerisms, and facial expressions of ones interacion partner. The mere percepion of another"s behavior can automaically increase the likelihood of engaging in that behavior oneself. We conform because we believe that others interpretaion of an ambiguous situaion is more correct than outs and this interpretaion will help us choose an appropriate course of acion. Acceptance: conformity that involves both acing and believing in accord with social pressure. We conform because we thing this is the right way to act in this situaion. When do we conform to informaional social inluence: when the situaion is ambiguous (eg. fire alarms, when there is a crisis, when others are experts.

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