PSYC 2230 Lecture 11: Lecture 11

• School: York University
• Department: Psychology
• Course: PSYC 2230
• Professor: Pauline Charlton

Document Summary

Warde(cid:374)"s resear(cid:272)h: the drive state not only induced behaviour but so did the desirability (incentive value) of the object sought. Thus, incentive value may be greater than the actual deprivation: the effects of learning are noted, because organisms learn about value of certain goal objects. Intensity: drive can vary from low level to high level. High levels of drive are accompanied by emotion (see james, schacter, theories of emotion). As drive intensity occurs, the organism becomes sensitized to cues associated with drive reduction. Direction: drives have directionality in that they propel the organism to approach or avoid a goal. Drive directs the organism to perform those behaviours that will reach appropriate goal. Persistence: organisms persist to reduce the distance between drive state and preferred state (homeostasis). Drive keeps organism on task until desired state is achieved: hull: drive theory made room for motivational effects on behaviour, plus learning, plus incentives (cid:894)attra(cid:272)ti(cid:448)e(cid:374)ess of goal o(cid:271)je(cid:272)t(cid:895).