SGMT 3000 Lecture Notes - Lecture 12: Thermax, Face Dancer, Asea

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Began as a trading company in 1950s. Us million manufacturing firm by 2009: steam engineering and control instruments, across indian subcontinent. Build effective steam engineering and control instrumentation solutions for the process industry. Growth strategy reliant on alliances: used alliances to access top-notch technologies. More than 10 alliances: spirax sarco (uk) -> lasted more than 60 years, krohne messetechnik (germany, arca regler (germany) 2009 -> leader in process efficiency and energy conservation joint ventures allowed it to deliver its product solutions in 18 countries focus on energy effiency and utilities management. Aim: provide solutions that were the best across the globe in areas of process effiency and energy consumption . Was a leader in steam engineering alliance -> set up spirax department in india, representing spirax and selling its products in india formed as a joint venture after foreign import restrictions (had to set up manufacturing inindia)

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