SGMT 3000 Lecture Notes - Lecture 8: Switching Barriers, Relational Capital, Opportunism
9 May 2016
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Document Summary
Chapter 8 strategy in the global environment. Understand the process of globalization and how it impacts a company"s strategy. Review the different strategies that companies use to compete in the global market place. Explain the pros and cons of different modes for entering foreign markets. Increased as companies took advantage of lower barriers to international trade and investment. National markets started merging into one global marketplace. Companies are finding home markets inundated by foreign competitors. Critical to maximize efficiency, quality, customer responsiveness, and innovative ability. Globalization has increased the threat of entry and the intensity of rivalry. Globalization has also created enormous opportunities for companies based in those markets. The nation in which a company is based may have a important bearing on the competitive position of that company in the global market: i. e. germany known for chemical & engineering companies. Companies most sensitive to the needs of their closest customers.
