SOSC 1140 Lecture Notes - Lecture 18: Main Source
4 Feb 2015
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Document Summary
What is media: mediation- media mediates reality. Identity and values are mediated by media: mass media- is used to socialize the new members to society, media ownership. Center-hinterland theory- there is a center that contains dominates values and interests of culture. The goal of product is distribution, which is profit. Media and politics- politicians talk about sound bites. " sound bites are easily picked on be caught on quickly, easy to grasp and learn. Theories of mass media: functionalist theory- interested in how the organization of mass media contributes to social stability. Example: individuals who have their tv on for more than 4 hours per day are said to be heavy tv users: cultural studies theory. Media portrayal of women and gender : feminists researchers were the first to realize how media dejected peoples ideological aspects of media and its role in supporting an manipulating power. Women, poor people and etc are underrepresented when it comes to.
