SOSC 1340 Lecture Notes - Lecture 4: Feudalism, Dialectic, Social Group

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The dominant ideology provides the ready references, the rules of thumb, the. 1. directives to the eyes and ears of its members. (marchak, p. 1) Ideology is something that we can"t escape. If you want to make a difference today, you have to challenge the views of the past. Ideologies are screens through which the social world is perceived. Dominant ideology: widely shared and has the greatest impact on social action: works to pre-frame the reality we interpret, acts to reproduce and legitimate the social structure of society and correct deviations. Counter ideologies: arise when the reality of social experience contradicts the dominant ideology. Ideological power is much more subtle than political/economic power. The dominant ideology has great power because it denies its own existence. Politics: political power divided up into pieces and assigned by king o the lords who serve him. Ideology: hierarchical social arrangements and the great chain of being". New social groupings demanding a share of power.

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