SOSC 1340 Lecture Notes - Lecture 3: Neoliberalism, Dominant Ideology

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How do we make sense of social organization. Our parents make decisions for us even before we are born. We experience" our social reality through a screen of assumptions, beliefs, explanations, values, and unexamined knowledge . Dominant ideology: that particular set of ideas, perception, values, and beliefs which is most widely shared and has the greatest impact on social action at any particular time in any particular society . Counter ideology: a set of ideas which is held by a substantial minority and which has noticeable impact on social action . They arise when reality of your social experience contradicts these ideas. We are more familiar with other forms of power, more directly experienced. Political power: thw state" or government uses force and legal coercion. Ideological power: the dominant ideology has such great power because it denies its own existence! There are ways that political and economic power are obvious.

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