SOSC 3363 Lecture Notes - Questionnaire Construction

• School: York University
• Department: Social Science
• Course: SOSC 3363
• Professor: Maura Matesic

Document Summary

Strengths: allows the voice of the individual to be heard. Weakness: difficult generalization of the problem, because its so specific: involvedness of the researcher, reliability of the subject. The fundamental goal of a survey is to come up with the same results that would have been obtained had every single member of a population been interviewed. Closed-ended questions = more popular because they"re easier to group & distinguish compatibility. Open ended questions = they must be coded (categorized) Mail distribution and return: follow-up mailings, acceptable response rates.