KINE 2049 Chapter Notes - Chapter 1-8: Likert Scale, Sampling Error, Missing Data
19 Feb 2016
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Document Summary
Surveys and public opinions are examples of descriptive research. Designed to gather info on habits, opinions, or attitudes. Can take the form of a complete census (entire population) or a sample (a subset of a population: complete census is rare, info derived from a sample is then used to estimate true population. Surveys are not just limited to people wildlife biologists for example survey. Gathering meaningful information is difficult because survey research is characteristics animal populations particularly susceptible to two types of error: non-sampling error, sampling error. Recognize that the information obtained from a survey depends on the questions that are asked and how respondents react to the questions and what they choose to reveal about themselves. This includes, wording of survey, timing, technique used, etc. coding responses or entering it into a computer accident or by not understanding the question. Sampling error and the data would have been obtained from a complete census.
