JOUR 382 Lecture Notes - Lecture 7: Level Of Measurement, Spring Break, Nominal Level
7 Nov 2016
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Nothing more than categories (_____ or _____) Classification of data (gender, marital status, religion, type of car driven) For example: new york, nevada, idaho, california, ontario, quebec. Newspapers, radio, television (picking your favorite media) Taking an average for nominal data does not have any meaning. Discrete variable: can only take on finite number of value. Indicates some level of profession; in some sense one category has more of something than another. For example, rank order of your favorite spring break destinations: miami, alaska, Assuming an equal distant between data points. The assumption of (_____) between points on a scale. We can attach numbers rather than numerals, and results can be quantitatively analyzed. A scale anchored at opposite ends by opposing words such as strong and weak or hot and cold. Ratio: numeric scale with a zero point (continuous) Scales that contain true zero (zero speed on a speedometer)
