JOUR 651 Lecture Notes - Lecture 65: Machine Learning, Buzzword, Sentiment Analysis
4 Mar 2020
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Document Summary
With the content flow concept inside and from social media networks to external sites and searches, you have to understand the importance of the copy created from your company. Copy in digital marketing is the text of content like headlines and formatting used. Sometimes, the file names used for images and videos count in copy. When you are an analyst, you look for reasons why some content performs better than expected or not on average and the copy that comes into play there. It"s not always easy or straight forward when performing copy analysis. This is very dependent on the time and preparation/research you have to invest (especially before a content is created) specific analysis after content is published. Copy quality affects the searches made by people and drives people in call-to-action of content. It can affect further reactions like shares and comments that promote more awareness of that content.
